If you study the backgrounds of global CEOs, a surprising pattern emerges. Many of them didn’t start as founders or operators. Instead, they began their careers in consulting firms like McKinsey, BCG,...
How Brand Perception Turns Into Pricing Power Most businesses fail not because their product is bad, but because the market never remembers them. Marketing is the only business function that never get...
Zoho’s Way: How to Build a Global Business Without Burning Money In today’s business ecosystem, most entrepreneurs dream of building the next unicorn. Valuation headlines dominate the news, and the st...
